Last Updated: 11 October 2026
1. Introduction
Laghavi Digital respects your privacy and is committed to handling personal information responsibly.
This Privacy Policy explains how Laghavi Digital collects, uses, stores, shares and protects information when you visit our website, contact us, purchase a software licence or use our marketing dashboard and related services.
Our services help businesses analyse advertising performance, compare creative approaches, research observable competitor advertising activity and make informed marketing decisions using available data and configured AI capabilities.
By using our website or services, you acknowledge that you have read this Privacy Policy. Where consent is required by applicable law, we will seek it separately.
2. Who We Are
Business name: Laghavi FZE LLC
Trading name: Laghavi Digital
Website: https://laghavi.com
Email: info@laghavi.com
For privacy-related questions or requests concerning your personal information, please contact us using the details above.
3. Information We May Collect
Depending on how you interact with our website and services, we may collect the following categories of information.
A. Contact and business information
When you contact us, request a demo, discuss customisation or purchase a licence, we may collect:
Name and business contact details.
Email address and telephone number.
Company name and business information.
Marketing platform and integration requirements.
Communications, enquiries and project requirements.
Billing, payment confirmation and transaction records.
Payment card details are handled according to the payment method used. We do not claim to store payment card information unless our actual payment arrangements require and support this.
B. Website and technical information
When you visit our website, certain technical information may be collected by our website infrastructure or configured tools, such as:
IP address and general device information.
Browser type and operating system.
Pages visited and interactions with the website.
Referral information and approximate usage timestamps.
Security, diagnostic and server log information.
The information collected depends on our hosting configuration and the analytics, security and other tools actually in use.
C. Marketing platform and advertising data
If you purchase or use our marketing dashboard, the software may access or process data from advertising, analytics, search and social media platforms that you choose to connect or authorise.
Depending on the integrations enabled, this may include campaign metrics, ad creative information, impressions, clicks, conversions, cost data, audience metrics, website analytics, search performance and other available reporting information.
The data accessible to the dashboard depends on the platform, your account permissions, the integration and the features enabled for your installation.
D. Information you provide
You may choose to provide advertising transcripts, creative files, campaign history, previous test results, reports or other business information to support analysis and customisation.
Please do not provide sensitive personal information or confidential third-party data unless it is necessary for the agreed service and you have the appropriate rights and permissions.
4. How We Use Information
We may use the information described above for the following purposes:
Responding to enquiries and arranging demonstrations.
Discussing business requirements and preparing quotations.
Providing software licences, installation and configuration.
Connecting and maintaining supported integrations.
Analysing advertising and marketing performance.
Comparing creative approaches and reviewing historical tests.
Supporting configured AI analysis and marketing workflows.
Monitoring software functionality, troubleshooting and improving security.
Processing payments, maintaining business records and managing licence renewals.
Communicating important service information.
Meeting applicable legal obligations and protecting our legitimate business interests.
We will not use personal information for unrelated purposes where consent or another lawful basis is required without first meeting the applicable requirements.
5. How We Process Connected Marketing Data
Our dashboard may retrieve information from third-party platforms when the necessary integration and authorisation are available.
Where applicable, customers may need to authorise access to their own accounts or provide the required permissions.
We use connected data for the functionality agreed upon with the customer, which may include reporting, creative comparisons, campaign analysis, historical performance reviews and configured AI-assisted insights.
We do not claim to have access to information that a platform does not make available through its authorised integrations or other permitted data sources.
Customers are responsible for ensuring that they have the necessary rights and permissions to connect accounts and provide data for processing.
6. AI Processing
Certain dashboard features may use AI services to interpret marketing data, analyse advertising creatives, review transcripts, identify patterns or generate recommendations.
Where an AI provider is used, information may be transmitted to that provider to perform the relevant functionality, depending on the implementation.
The applicable provider, information transmitted, retention arrangements and available privacy controls depend on the AI services configured for the installation.
We will not represent that customer data is never shared with AI providers unless the actual technical setup and provider terms support that statement.
AI-generated insights may be incomplete or inaccurate. Customers should review recommendations before using them to make advertising, financial or business decisions.
7. Cookies and Similar Technologies
Our website or software may use cookies and similar technologies where these are implemented.
Such technologies may support essential website functions, security, preferences, analytics and other configured purposes.
Where required by applicable law, we will request consent before using non-essential cookies or similar technologies.
You may be able to manage cookies through your browser settings or available consent controls. Disabling certain cookies may affect website functionality.
The dashboard may also analyse potential measurement gaps caused by browser restrictions, ad blockers, cookie limitations or iOS privacy controls. This analysis does not mean that we can bypass those protections or recover information that is unavailable.
8. How We Share Information
We may share information with the following categories of recipients where necessary and legally permitted:
A. Service providers
Hosting providers, infrastructure providers, software vendors, security services and other contractors may process information to provide services to us or our customers.
B. Third-party integrations
When you authorise a connection to an advertising, analytics, social media or other platform, information may be exchanged with that platform as necessary to provide the integration.
Those providers operate under their own terms and privacy policies.
C. AI service providers
Where configured AI functionality requires it, relevant information may be shared with the applicable AI provider for processing.
D. Professional advisers and authorities
We may disclose information to professional advisers, regulators, law enforcement or other authorities where required by law or necessary to establish, exercise or defend legal claims.
E. Business transfers
Information may be transferred as part of a merger, restructuring, acquisition or sale of relevant business assets, subject to applicable legal requirements and appropriate safeguards.
We do not sell personal information to third parties as a commercial data-broker service. We also do not share personal information for unrelated third-party marketing purposes unless appropriately authorised or otherwise permitted by law.
9. International Data Transfers
Some hosting providers, integration providers or AI services may process information outside the United Arab Emirates.
Where personal data is transferred internationally, we will take the measures required by applicable law, which may include appropriate safeguards, contractual arrangements or other legally permitted transfer mechanisms.
The countries in which information is processed depend on the services and technical configuration used.
Customers with specific data residency or hosting requirements should discuss them with Laghavi Digital before proceeding with an installation.
10. Data Security
We take reasonable technical and organisational measures appropriate to the nature of the information and services to protect information against unauthorised access, loss, misuse, alteration or disclosure.
Depending on the implementation, safeguards may include access restrictions, authentication controls, secure communications, credential management and appropriate infrastructure security measures.
No website, software system or internet transmission can be guaranteed to be completely secure.
Customers are responsible for safeguarding their own account credentials, authorisation permissions and licence keys, and for notifying us of suspected unauthorised access where relevant.
11. Data Retention
We retain information for as long as reasonably necessary for the purposes described in this Privacy Policy, including providing services, maintaining licences, resolving disputes, meeting legal obligations and maintaining required business records.
Retention periods may differ depending on the type of information and the applicable contractual or legal requirements.
When information is no longer required, we will take appropriate steps to delete it, anonymise it or otherwise dispose of it securely, subject to applicable law and legitimate retention requirements.
Information held by third-party platforms or service providers may be subject to their own retention policies.
Specific retention and deletion arrangements for dashboard data, backups, historical reports and AI processing may depend on the installation and service agreement.
12. Your Privacy Rights
Depending on applicable law and the circumstances of the processing, you may have rights to:
Request information about the processing of your personal data.
Request access to personal data concerning you.
Request correction of inaccurate or incomplete information.
Request deletion or restriction of processing where legally applicable.
Withdraw consent where processing relies on consent.
Object to certain processing or request that it be stopped where applicable.
Make a complaint to the relevant competent authority.
To exercise an applicable right, contact us using the details provided in this policy. We may need to verify your identity before responding.
Some requests may be subject to legal exceptions, contractual requirements or the rights of other individuals.
13. Customer and End-User Data
Businesses using our dashboard may connect data relating to their employees, customers, leads or other individuals.
Those businesses are responsible for determining whether they have a lawful basis and the necessary permissions to provide such information for processing.
Depending on the services and actual data flows, Laghavi Digital may act as a data controller, processor or another relevant party under applicable data protection law.
Where required, the parties should establish appropriate contractual arrangements describing their respective responsibilities, instructions, security obligations and data subject request procedures.
Customers should not use the dashboard to process personal information unlawfully or to circumvent applicable privacy protections.
14. Third-Party Websites and Services
Our website or dashboard may contain links to third-party websites or rely on third-party services.
We do not control the privacy practices of independent third parties. Their collection and use of information are governed by their own policies and terms.
We encourage users to review those policies before connecting accounts or providing information to third-party services.
15. Children's Privacy
Our services are intended for business and professional use and are not designed to target children.
We do not knowingly seek to collect children's personal information where such collection would be unlawful. If you believe a child has provided personal information to us inappropriately, please contact us so that we can review the matter and take appropriate action.
16. Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes in our services, software features, integrations, data processing practices or legal requirements.
When we update the policy, we will revise the “Last Updated” date on this page.
Where required by applicable law, we will provide additional notice or seek consent for material changes.
We encourage you to review this page periodically.
17. Contact Us
If you have questions about this Privacy Policy, how we handle personal information or how to exercise your privacy rights, contact us:
Laghavi Digital
Website: https://laghavi.com
Email: info@laghavi.com
Registered legal entity: Laghavi FZE LLC
