Messe Düsseldorf Connex Gulf Exhibition Organizing L.L.C., the regional office representing one of the world’s leading exhibition organizers, partnered with Laghavi to strengthen its digital infrastructure across multiple exhibition brands. Our collaboration includes website development, Zoho workflow automation, email marketing, and ongoing digital support for current and future exhibition projects.
The challenge
Managing multiple international exhibitions requires a digital infrastructure that is scalable, reliable, and easy to manage.
The organization required:
- Multiple Event Websites: Each exhibition needed its own modern website while maintaining a consistent professional brand.
- Manual Internal Processes: Event registrations, inquiries, and internal workflows required automation to reduce manual work.
- Growing Portfolio: Future exhibitions would require an efficient process for launching new websites and digital campaigns quickly.
- Marketing Communication: Thousands of exhibitors, visitors, and partners needed structured email communication before, during, and after each event.
The Solutions
We developed a complete digital solution to support exhibition management and long-term growth.
Exhibition Website Development
Designed and developed dedicated websites for international exhibition brands.
Projects include:
OSH ME (Occupational Safety & Health Middle East)
- Modern responsive website
- Event information
- Visitor engagement
- Exhibitor information
- Registration-focused design
EuroShop Middle East
- Professional exhibition website
- Event content management
- Responsive design
- SEO-friendly architecture
- Optimized user experience
Messe Düsseldorf Gulf Office
- Corporate website currently under development
- Designed to showcase regional operations, exhibitions, and business opportunities.
Each website is built with performance, scalability, and easy content management in mind.
Zoho Workflow Automation
We implemented workflow automation to improve operational efficiency and reduce repetitive manual tasks.
Automation includes:
- Inquiry management
- Lead routingInternal notifications
- Approval workflows
- Contact management
- Database synchronization
- Event-related operational workflows
- Process automation using Zoho applications
These workflows help the team respond faster while improving operational consistency.
Email Marketing
We manage email marketing campaigns that keep exhibitors, partners, and visitors informed throughout the exhibition lifecycle.
Campaigns include:
- Event announcements
- Visitor invitations
- Exhibitor communication
- Registration reminders
- Newsletter campaigns
- Event updates
- Post-event follow-up emails
Our email strategy helps improve engagement while maintaining consistent communication with event audiences.
The Results
Our ongoing collaboration has established a scalable digital foundation for Messe Düsseldorf Connex Gulf’s exhibition operations across the Middle East.
3
Exhibition and corporate websites delivered or currently in development.
Automated
Business workflows streamlined through Zoho automation, improving internal operational efficiency.
Ongoing
Long-term digital partnership supporting future exhibitions, website development, and marketing initiatives.
“Laghavi has become a trusted digital partner for our organization. From developing our exhibition websites to implementing workflow automation and managing email marketing, they consistently deliver reliable solutions that support our growing portfolio of international events.”
Marketing Team – Messe Düsseldorf Connex Gulf Exhibition Organizing L.L.C.
